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New Lonely Planet Guide Rates Glasgow Essential Part of a Scottish Trip

 
Lonely Planet becomes the latest international travel guide to expound the delights of Glasgow and joins the editor of US travel bible Frommer’s in rating the city a ‘must visit’ experience.
 
On page 116 of the new Lonely Planet Scotland guide, it reveals that: “Not only is a stay in Glasgow a highlight of any trip to Scotland, it’s essential.  Combining urban mayhem, black humour and, most of all, a delicious sense of fun, this city will entice you to linger. 
 
It goes on to advise Lonely Planet readers to: “Approach Glasgow with an open mind, an open heart and, most essential, a willingness to engage – if you don’t have fun in this city, we’d suggest therapy.”
 
Commenting on the launch of the new guide, Scott Taylor, Chief Executive - Glasgow City Marketing Bureau, said: “This is a wonderful endorsement of Glasgow, its attractions and its people by a guidebook that is recognised internationally for the integrity and reliability of its information.  
 
“Its author Neil Wilson observes that the city often gets overlooked despite being an essential part of a trip to Scotland.  I feel sure that this latest edition of Lonely Planet will do much to redress that balance and will tempt even more of its global readers to visit the city and discover its style and swagger through its lively and comprehensive reportage.”  
 
“In addition, this latest accolade will undoubtedly assist our marketing activities in promoting the city internationally as Glasgow: Scotland with style.
 
Lonely Planet aims to inspire people to explore, have fun, and travel often.  It enables independent travellers to make the journey and sets the benchmark for providing accurate, up-to-date travel information in over 500 guidebooks and at the travellers’ favourite source of inspiration www.lonelyplanet.com 
 
One guidebook in every three sold in the UK is a Lonely Planet publication.
 
ENDS            
                                                                         
More information from:
Moira Dyer, Senior Manager – Public Relations
Glasgow City Marketing Bureau
T: +44 (0) 141 566 0831
 
Note to editors:
 
  • Glasgow City Marketing Bureau is currently undertaking a raft of activity as part of the £1.83 million strategic positioning campaign for Glasgow: Scotland with style in key international markets through until the end of 2007.  The campaign includes advertising, public relations, sponsorship and web activity.
 
  • Glasgow: “One of the top ten, 'must-see' up and coming destinations for 2006.” Pauline Frommer, Editor – Frommer’s travel guides.
 
  • In 2005, readers of Condé Nast Traveller magazine voted Glasgow their favourite UK city after London at the publications’ eighth annual Readers’ Travel Awards.
 
PR44/LonelyPlanet/Mar06