New Chair and Vice-Chair of Glasgow City Marketing Bureau Announced
The Leader of Glasgow City Council, Councillor Steven Purcell, is the new Chair of Glasgow City Marketing Bureau, with Bailie Liz Cameron supporting him as Vice-Chair.
The decision underlines the importance of Glasgow City Marketing Bureau to the Council’s aspirations for the city over the next ten years. The city brand Glasgow: Scotland with style features in both Glasgow’s Ten Year Economic Development Strategy and the Glasgow Tourism Strategy for 2007 – 2016.
Funded by Glasgow City Council with contributions from the private sector, Glasgow City Marketing Bureau has 40 staff engaged in national and international activity comprising:
- Development and implementation of the city branding campaign: Glasgow: Scotland with style
- Conventions, incentives, meetings and exhibition sales
- Event creation, attraction, management and marketing
- Conference and event accommodation bookings
- Public Relations
- Development of the website: www.seeglasgow.com for the Metropolitan area
Speaking after his appointment Councillor Purcell, said:
“The work undertaken by Glasgow City Marketing Bureau since it was first established two years ago has been tremendous. The achievements of the brand Glasgow: Scotland with style speak for themselves, and events and conventions attracted and managed by the Bureau are generating economic impact that has impressed Council officials and private investors alike.
“I would like to pay tribute to the previous Chair, Alex Mosson, and the Board of Glasgow City Marketing Bureau for their stewardship of the Bureau through challenging but exciting times. In the highly competitive global marketplace, it is important that Glasgow has a strong identity and in Glasgow City Marketing Bureau the city has an equally strong place marketing agency.
“I look forward to working with the team at Glasgow City Marketing Bureau to build on their achievements to date, which will ultimately help make Glasgow a better place for Glaswegians and will position Glasgow as one of the foremost centres for contemporary culture in Europe.”
Scott Taylor, Chief Executive of Glasgow City Marketing Bureau, welcomed the appointments:
“Councillor Purcell and Bailie Cameron are two highly experienced individuals who appreciate just how valuable a strong city brand can be to improving Glasgow’s fortunes. The success of Glasgow: Scotland with style means that we are already the envy of many of our competitors, and with this strong political support our path will be clear to working to achieve the very ambitious plans that have been set for development of tourism to the city over the next ten years.”
- ENDS - 23 May 2007
Note to Editors
- Following the reorganisation of Scottish tourism, Glasgow City Marketing Bureau was established on 1 April 2005. The agency is headed up by Chief Executive, Scott Taylor, and undertakes a raft of separate but complementary responsibilities to that of the VisitScotland Glasgow network office.
- Glasgow: Scotland with style was launched in March 2004 and has a budget of £4.4 million – £2 million coming from Glasgow City Council and £1.8 million from the European Regional Development Fund through the 2000 – 2006 Western Scotland Objective 2. The balance comes from Glasgow City Marketing Bureau’s core budget.
- Since Glasgow: Scotland with style was launched in March 2004, 359,769 additional visitors have been attracted to metropolitan Glasgow, generating £41.7 million for the local economy.