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Home » Media Office » News Archive » July - December 2005 » Expanded Staff & New Responsibilities

Glasgow City Marketing Bureau - Expanded Staff & New Responsibilities

Only eight months after its establishment following the reorganisation of Scottish tourism on April 1, Glasgow City Marketing Bureau has added staff from Glasgow City Council’s Major Events and Festivals unit and selected personnel from the council’s Marketing department to its complement of staff bringing the total to 39.         
 
The new agency is headed by Chief Executive Scott Taylor and undertakes a raft of separate but complementary responsibilities to that of the new VisitScotland - Glasgow network office, which leads on tourist information services and leisure tourism.    
 
Funded by Glasgow City Council with contributions from the private sector, Glasgow City Marketing Bureau is engaged in national and international activity comprising:
 
  • Development and implementation of the city branding campaign:
    Glasgow: Scotland with style
  • Conventions, incentives, events, meetings and exhibition sales
  • Conference and event accommodation bookings
  • Public Relations
  • Development of the website: www.seeglasgow.com for the city region
 
Speaking of recent developments, Glasgow City Marketing Bureau Chief Executive, Scott Taylor, commented:
 
“In its first eight months of operation Glasgow City Marketing Bureau has established itself as the official destination marketing agency for the city, repositioning Glasgow with the brand Glasgow: Scotland with style.   
 
“The move to incorporate Glasgow City Council’s events team within Glasgow City Marketing Bureau makes perfect sense as we want to attract more events that support the city’s branding campaign and help differentiate us from our competitors.
 
“There will also be a more strategic approach to bringing conferences and events to Glasgow at times when local businesses really need them.  Conferences and events are about generating hard currency for the city and the new structure will create more opportunities for us to do that.” 
 
In addition to the recent additions from Glasgow City Council, there are thirteen staff in the Convention Bureau, four in Public Relations, two in Brand Marketing, three in Information Communications Technology, six in Finance & Administration and two in the Chief Executive’s office.                     
ENDS
 
Further information from:
 
Nancy McLardie, Head of Public Relations
Glasgow City Marketing Bureau
Tel: +44 (0) 141 566 0830 or Mobile: +44 (0) 7710 349 394.
 
(or)
 
Moira Dyer, Senior Manager – Public Relations
Glasgow City Marketing Bureau
Tel: +44 (0) 141 566 0831 or mobile: +44 (0) 7971 245 805
 
 
Note to Editors:
 
  1. The 2004/05 reorganisation of Scottish tourism was led by a Steering Group chaired by the Minister for Tourism, Patricia Ferguson, and supported by a Progress Group, led by the Scottish Executive.  On April 1 2005, Scotland’s 14 Area Tourist Boards were integrated into VisitScotland, to create a single Scotland-wide network.   Glasgow is unique in Scotland in having its own marketing agency, Glasgow City Marketing Bureau, which works either independently or in conjunction with VisitScotland.              
 
 
 
 
PR01C/Glasgow City Marketing Bureau/november05