Agencies Appointed for £1.83 million Strategic positioning of Glasgow: Scotland with style

 

Glasgow City Marketing Bureau has announced today (21 September 2005) the appointment of the following five agencies to undertake agreed activity in support of the £1.83 million strategic positioning of the Glasgow: Scotland with style city branding campaign:

 

·         Advertising, Design, Print & Production – Maguires

·         Advertising Placement & Purchase – Feather Brooksbank

·         Monitoring & Evaluation Studies – TNS Travel & Tourism

·         Provision of Free & Promotional Goods – Orb International

·         Web Design Services – bd-ntwk

 

The successful agencies were appointed following a rigorous tendering procedure.

 

Commenting on the latest news, Councillor Alex Mosson, Chairman of Glasgow City Marketing Bureau, said: “The combined forces of the new agencies - alongside the existing brand team at Glasgow City Marketing Bureau - will deliver a strategic programme of ground-breaking and innovative activity, which will heighten awareness of Glasgow: Scotland with style both in the UK and in our key markets overseas.”

 

The strategic positioning phase of Glasgow: Scotland with style has secured £1.14 million from Glasgow City Council and £687,509 from the European Regional Development Fund through the 2000 - 2006 Western Scotland Objective 2 Programme.

 

 

Further information from:

Moira Dyer, Senior Manager – Public Relations

Glasgow City Marketing Bureau

Tel: 0044 (0) 141 566 0831.  E-mail: moira.dyer@seeglasgow.com

 

"We are all absolutely delighted to be awarded this prestigious contract.  

 

“It is a great opportunity for Maguires to work with the team at Glasgow City Marketing Bureau and other strategic partners, on driving the brand and the city of Glasgow forward."  Nick Maguire, Managing Director - Maguires

 

"Our work for this pitch led us to a strategic idea that is innovative for a destination brand.  We will be developing Glasgow: Scotland with style by reaching a range of audiences in a very specific order which, we believe, will give the brand credibility and appeal for years to come.”

 

“This really showcases the ability of Feather Brooksbank as communications specialists and strategic experts which, I'm delighted to say, has been recognised by the Glasgow City Marketing Bureau in this highly competitive pitch."  Gary Wise, Senior Account Director - Feather Brooksbank

 

“TNS Travel & Tourism are delighted to be appointed to undertake groundbreaking evaluative research of the Glasgow brand and the associated marketing activity.

 

“Little, if any, destination branding research of this nature has been undertaken before, and we are excited by the prospect of applying TNS's many years of branding experience from other areas and industries to help guide the development of Glasgow's exciting and innovative brand.”  Jim Eccleston, Director – TNS Travel & Tourism

 

“The Glasgow City Marketing Bureau has already proven that they have a strong platform with the Glasgow: Scotland with style brand and bd-ntwk is delighted to be part of the next step in its development.

 

“Our focus on making people stand up and take notice is a great fit with the Glasgow City Marketing Bureau's ambitious outlook for the city.  Lisa Gray - Senior Account Director – bd-ntwk

 

“Orb International is absolutely delighted to be appointed the supplier of all promotional goods for Glasgow: Scotland with style.   

 

“The team, headed up by Mary Jeffrey, are really looking forward to working with Glasgow City Marketing Bureau, and providing a fully comprehensive range of promotional goods over the next 3 years.

 

“There is so much potential with Glasgow: Scotland with style, that it is going to be one of the most exciting marketing projects in Scotland, and all at orb international are delighted to be involved in this.”  Michael Smith, Managing Director - Orb International.