Round-The-World Initiative
Glasgow: Scotland with style
The £1.83 million strategic positioning campaign for Glasgow: Scotland with style has been launched with £1.14 million secured from Glasgow City Council and £687,509 from the European Regional Development Fund through the 2000 - 2006 Western Scotland Objective 2 Programme.
Since its March 2004 launch, the Glasgow: Scotland with style brand has created 181,000 additional visitors for the city and generated £21 million in local economic benefit.
Brand building activity will further develop Glasgow: Scotland with style in key international markets via a resourced communications and marketing programme through until the end of 2007.
The forthcoming campaign will begin in August 05 and comprise advertising, public relations, sponsorship and web activity as well as maximising opportunities afforded by Glasgow’s participation in the Clipper 05-06 Round-the-World Yacht Race.
Major Infrastructure Developments
There are a number of major developments currently underway, which will serve to enhance the city’s infrastructure and reinforce its credentials as a leading destination for business and leisure tourism:
The reopening of these two venues in January 2006 will represent a major milestone in the development of the Merchant City as a cultural quarter. The Gait derives from an old Scots word meaning ‘road’ or ‘street’ and the name underpins the principles and values of the new centre, which is to give access to music performance and music education.
Redevelopment work on The Gait started in January 2004 at a total cost of £13 million. The project has carefully retained the unique features of both venues including the superb acoustics of The City Hall and the listed ironmongery and signage in The Old Fruitmarket. The Gait will be managed and operated by Glasgow Cultural Enterprises (operators of The Glasgow Royal Concert Hall and Celtic Connections festival) on behalf of Glasgow City Council.
The refurbishment and redisplay of Scotland’s most popular free attraction is on course for completion by the summer of 2006. Precise details of the displays are being kept under wraps, but a ‘Glasgow Style’ gallery will provide a permanent home for Glasgow City Council’s extensive collection of Charles Rennie Mackintosh exhibits including the spectacular interior of Kate Cranston’s Ingram Street Tea Rooms.
The re-designed Kelvingrove will create a more accessible and visitor friendly attraction, with better and larger shops, café and toilet facilities. There will be more objects on display than ever before within 19 major galleries and a wide range of educational and learning facilities for all age groups. The intention is to create a 21st Century Museum in Glasgow’s favourite Edwardian building and build an exciting future on a proud past. www.glasgowmuseums.com
The Scottish Exhibition + Conference Centre (SECC) has unveiled the final designs of its stunning £62 million (€92 million) purpose-built Arena, which is designed as Scotland’s National Arena.
Created by world-renowned architects Foster and Partners, who also designed the SECC’s iconic Clyde Auditorium, the 12,500-seat Arena will be the largest entertainments venue in Scotland and the only one of its scale in the UK built specifically for concerts and events.
The Arena is the first major development to be undertaken in the SECC’s QD2 master plan and it has the potential to inject £50 million (€74 million) per annum into the local economy and create 1,500 jobs.
The opening date for the Arena is projected to be 2009 and it will complement the existing buildings on the SECC site. The façade of the building stretches to a 40m-high front elevation, which slopes to a lower profile towards the rear. The front of the building is clad in a translucent material that can be lit at night and carry projections of patterns or images to change its appearance to suit individual events.
www.QD2.co.uk
Zaha Hadid meanwhile, has been chosen as the architect for Glasgow’s new £50 million Riverside Museum, with Event Communications being selected to carry out the Exhibition Design work. The new Museum will be a larger and improved replacement for the Transport Museum, which is currently located at the Kelvin Hall. It is to be built on a site where The Clyde meets with Glasgow’s other main river, The Kelvin, and will be adjacent to Glasgow Harbour (www.glasgowharbour.com), a private-sector led mixed-use development extending to 120 acres. This project will be complete by 2009, contributing to the £2 billion transformation of Clydeside.
Glasgow Air - Rail Link
Completion in 2008 of a rail link between Glasgow International Airport and the city centre.
ENDS July 2005
Issued by and further information from:
Nancy McLardie, Head of Public Relations
Glasgow City Marketing Bureau
Telephone: 0141 566 0830 or mobile 07710 349 394.
Email: nancy.mclardie@seeglasgow.com
Moira Dyer, Senior Manager – Public Relations
Glasgow City Marketing Bureau
Telephone: 0141 566 0831 or mobile 07971 245 805
Email: moira.dyer@seeglasgow.com
PR10B/kpjuly05