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Home » Media Office » News Archive » July - December 2005 » Evening Times Launches 'Style Friday'

Evening Times Launches ‘Style Friday’ in Association with Glasgow City Marketing Bureau

Glasgow City Marketing Bureau - in conjunction with Glasgow Chamber of Commerce’s Tourism, Retail and Leisure Group - is working on a range of strategic activity, which will highlight the strength and individuality of the shopping experience in the city to both local and external audiences.
 
As a key part of the local campaign, we are delighted to announce the launch of Style Friday in association with the Evening Times. 
 
The 8-page Style Friday will form an integral part of the newspaper and take a weekly look at the people, trends and places, which make Glasgow, the creative, beating heart of Scotland.
 
Style Friday gives you the opportunity to reach 279,000 Evening Times readers each week with the following profile and range of interests:
 
  • 42% of its readership is ABC1.
  • 54% of its readership is female (17% aged 25-34 and 20% between 35-44)
  • 88,000 Evening Times readers like to buy designer clothes.
  • 112,000 Evening Times readers admit to spending ‘a lot’ on clothes.
  • Evening Times readers between 35 and 44 - both male and female - cite fashion and clothes among their interests.
 
The launch of Style Friday has only been achieved through the team efforts of Glasgow City Marketing Bureau, Glasgow Chamber of Commerce, Glasgow City Council and the Evening Times.
 
Financial support for this latest, aspirational section of the Evening Times has been provided through Glasgow City Marketing Bureau and Development and Regeneration Services at Glasgow City Council to generate economic benefit for the city.
 
Please contact Linda Robertson at the Evening Times with information about your business, and what makes it stylish and unique or information about activity that differentiates you from the competition.
 
Linda can be reached at: 0141 302 6568. 
 
ENDS
 
For further information contact:
Moira Dyer, Senior Manager - Public Relations
Glasgow City Marketing Bureau
Tel: 0141 566 0831