Esteem and reputation are by far the most important assets that Glasgow City Marketing Bureau can help us build.

Enhanced international profile is very important for the quality of our international recruitment, and though our conferences are small, and constructed on a break-even basis, they are targeted at opinion formers in our sector.

So far, this policy – small, targeted – is working well for us and I would recommend that you talk to the Ambassador Programme to finesse your ideas if you’re thinking of hosting a conference, because we’re now hooked on their advice.